100% Handcrafted
Get Certificate of Authenticity with every purchase
100% Ethically made
100% Handcrafted
Get Certificate of Authenticity with every purchase
100% Ethically made
100% Handcrafted
Get Certificate of Authenticity with every purchase
100% Ethically made
100% Handcrafted
Get Certificate of Authenticity with every purchase
100% Ethically made
100% Handcrafted
Get Certificate of Authenticity with every purchase
100% Ethically made
100% Handcrafted
Get Certificate of Authenticity with every purchase
100% Ethically made

Top Collections

Shop from the collection that speaks traditional in a modern language

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Why choose between heritage and style when you can have both?

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Samaira – Chanderi Cotton A-Line Kurta Set with Chikankari
Sale price Rs. 2,749.00
Regular price Rs. 3,299.00
Neelam – Navy Rayon Chikankari Top and Tulip Pant
Sale price Rs. 2,499.00
Regular price Rs. 2,999.00
Gul – Blush Pink Premium Georgette Chikankari Kurta with Slip
Sale price Rs. 1,899.00
Regular price Rs. 2,249.00
Neelika – Powder Blue Chikankari Rayon Midi Dress
Sale price Rs. 2,199.00
Regular price Rs. 2,699.00
Neelam – Navy Rayon Chikankari Top and Tulip Pant
Sale price Rs. 2,499.00
Regular price Rs. 2,999.00

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Inspired by Nur Jahan, revived for the modern muse

Where Royal Threads Reign

From the courts of Mughal India to your wardrobe, Begums of Awadh (BoA) threads history into every seam. Legend credits Empress Nur Jahan — born Mehr‑un‑Nissa in 1577 and famed for her intellect and style — with nurturing the delicate white‑on‑white embroidery we now treasure as Lucknowi Chikankari. Under her patronage, master artisans converged at the imperial ateliers, refining stitches so ethereal they seemed painted with moonlight. Centuries later, we honour that legacy.

At BoA, royal elegance meets modern silhouette. Billowing kurtas, sculpted gowns and artfully paired co‑ords echo Awadhi opulence yet move with contemporary ease. Each motif is still hand‑worked, each thread a story of culture, courage and craftsmanship. Slip into our pieces and feel a dynasty’s power—graceful, unapologetic, timeless.

From sunrise mehfils to starlit soirées, our creations transition effortlessly, inviting compliments and conversations wherever you go. Join us in preserving an art once reserved for queens, now designed for the queen in you.