About Us
Where Heritage Meets Haute – Redefining Chikankari for the Women of Today
At Begums of Awadh, we believe in preserving the poetry of the past while dressing the modern woman of today. Our brand is born from a deep-rooted love for the regal artistry of Lucknowi Chikankari, reimagined in silhouettes that are trendy, wearable, and effortlessly stylish.
Chikankari is more than embroidery - it's a whisper from history, a legacy woven stitch by stitch. But in a world where fashion evolves in seconds, we asked: Why should tradition stand still? Our answer is simple yet powerful - let it evolve beautifully.
We design clothing for the woman who celebrates her roots yet embraces the rhythm of contemporary life. Whether she's sipping chai on a terrace, walking into a boardroom, or heading out for a resort brunch, our handcrafted ensembles wrap her in grace - with an edge. Every garment reflects a perfect fusion of heritage craft and modern-day design, offering timeless appeal with a fresh flair.
But that’s not all that sets us apart.
One-of-a-Kind, Always:
Each Begums of Awadh piece comes with a Certificate of Authenticity - your assurance that what you're wearing is 100% handcrafted, ethically sourced, and entirely exclusive. No two garments are ever the same, because no two hands embroider in exactly the same way. That’s the beauty of true craftsmanship.
Slow, Sustainable, and Soulful:
We don’t mass produce. Every collection is released in small batches, lovingly created to ensure premium quality and unmatched exclusivity. This slow, intentional process allows us to honour our artisans, preserve authenticity, and offer you garments that feel as good as they look.
For Women Who Wear Confidence:
Our pieces are tailored for movement, comfort, and self-expression. Whether it's a breezy midi, an elegant kurta, or a statement two-piece set, each design empowers you to own your space - with quiet luxury and cultural pride.
Join the Begums of Awadh tribe - where every outfit tells a story and every story begins with you.
